Work

Story-led delivery across enterprise transformation and growth

Each engagement highlights the challenge, the intervention strategy and the outcomes delivered.

Jul 2024 - Present

Lead (Head of) Product & UX

Cencora / MWI Animal Health | Remote

AI deliveryOperating model

Challenge

Legacy product and communication workflows required modernisation while balancing regulatory, commercial and delivery constraints.

Intervention

Led strategy, roadmap and execution reset across Merlin PMS and a new B2C communication platform, with stronger governance and AI-enabled delivery practices.

Outcomes

  • Established clearer roadmap-to-MVP decision quality
  • Improved cross-region alignment across UK and US stakeholders
  • Increased confidence in AI-enabled delivery priorities

Delivery confidence

Higher predictability

Cross-region alignment

UK + US operating rhythm

Oct 2013 - Present

Product Director & Founder

James Bowman Consulting Ltd | Remote

Enterprise transformationPlatform quality

Challenge

Leadership teams often lacked a practical bridge between strategic ambition and delivery execution.

Intervention

Provided interim product leadership to shape portfolio direction, operating model design and execution discipline across enterprise and scale-up engagements.

Outcomes

  • Accelerated decision-making around product investment
  • Improved product, UX and engineering operating cadence
  • Delivered measurable customer and commercial outcomes in multiple sectors

Quality

70% defect reduction

Velocity

~10x faster delivery

Execution

7 major features in one quarter

Mar 2019 - Apr 2020

Senior Product Manager (Consultant)

Global Workspace Solutions, CBRE | London

Enterprise transformationPlatform quality

Challenge

Global compliance and risk tooling suffered from quality and release bottlenecks across a large organisational footprint.

Intervention

Directed product modernisation with stronger prioritisation, quality controls and cross-functional planning discipline.

Outcomes

  • Reduced defects by 70% while increasing delivery velocity by approximately 10x
  • Delivered seven major features in a single quarter
  • Improved global design and delivery coordination across business units

Quality

70% defect reduction

Velocity

~10x faster delivery

Execution

7 major features in one quarter

Jul 2014 - Mar 2016

Product Manager (Consultant)

News UK | London

Media scalePlatform architecture

Challenge

Growth objectives were constrained by legacy platform architecture and inconsistent product delivery focus.

Intervention

Led API and platform re-architecture with a stronger product-performance and growth orientation.

Outcomes

  • Contributed to approximately 40% revenue growth
  • Supported platforms serving more than 120M monthly page views
  • Improved customer experience and product performance through better delivery cadence

Revenue

~40% growth

Scale

120M+ monthly page views

Additional Experience

Other roles across AI, platform and product transformation

Alongside the featured examples above, these roles are drawn from the full CV and reflect broader leadership coverage across scale-ups, enterprise and regulated domains.

  • Lead Product & UX Manager (Consultant) · Klaxon.ai

    May 2024 - Jul 2024

    Remote

    Defined product vision, commercial positioning and GTM for an AI podcast creation product, delivering 0-to-1 discovery, prototyping and MVP delivery with a lean cost model.

  • Senior Product Manager (Consultant) · Notable.london

    May 2022 - Jan 2024

    London

    Partnered with founders as interim product leadership to launch an AI-enabled B2C support platform, improving workflow efficiency and customer outcomes through roadmap and delivery ownership.

  • Senior Product Manager (Consultant) · Construction Innovation Hub

    Aug 2020 - Sep 2022

    London

    Led product strategy and delivery for the Value Toolkit platform in a major UK government programme, including vendor selection, regulatory collaboration and national adoption workflows.

  • Senior Product Manager (Consultant) · Leisure Pass Group (Go City)

    Aug 2018 - Feb 2019

    London

    Delivered a SaaS CMS and API platform replacing legacy systems, supporting global e-commerce performance and a unified brand experience across merging markets.

  • Product Manager (Consultant) · EE

    Nov 2017 - Jul 2018

    London

    Owned IAM product outcomes across web and mobile, improving login conversion and CSAT while supporting regulatory compliance and mentoring junior product owners.

  • Senior Product Lead (Consultant) · Sky

    May 2016 - Sep 2017

    London

    Led launch of the Sky Media Analytics platform for B2B advertising performance, embedding agile practices that improved delivery velocity by up to 9x.

  • Product Manager (Consultant) · Betfair

    Nov 2013 - Jul 2014

    London

    Delivered Exchange feature development and international launch execution for the Italian market, reaching approximately 6% share within the first year.

  • Head of / Senior Product, UX and Design roles · Trinity Mirror (Reach plc), Johnston Press and N-ary

    Pre-2013

    UK

    Led mobile and digital product strategy across national and regional media brands, launching top-rated apps and contributing to more than 250 digital products.

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